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By Amy Edelen
Phoenix Business Journal reporter
Jan. 7, 2025
DAS Technology employees at the company’s headquarters at Camelback Tower in Scottsdale.
Scottsdale-based DAS Technology has acquired Engage to Sell, an automotive software company headquartered in Wisconsin, to expand customer engagement options for its clients.
DAS Technology in December obtained the assets of Engage to Sell, including the company’s software, clients and staff of live chat agents. The Engage to Sell platform enables automotive dealers to follow up on more customer leads and close sales faster.
As part of the acquisition, DAS Technology launched its new AI Engage messaging platform that pairs its patented lead response capabilities with Engage to Sell’s software and “live moderators,” providing its automotive retail customers with an option to message a representative 24 hours a day to gain immediate answers and details for vehicle inventory, reviews, trade-in valuations, service appointments, video content and more, according to the company.
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